Sky Sports Extends F1 Deal Through 2034 After Record Viewership

Sky Sports will remain the exclusive home of Formula 1 in the UK and Ireland until 2034 after signing a five-year extension announced Wednesday. The deal keeps live coverage of all sessions on Sky Sports F1 and NOW, with free-to-air highlights and live home nation races. It also covers F2, F3, F1 Academy, and Porsche Supercup.

Why it matters:

• The extension solidifies Sky's position as the dominant F1 broadcaster during a period of explosive viewership growth. Since 2019, total viewing has surged by 90%, with under-35s up 120% and female viewership doubled. The 2025 season set a record 162 million viewer hours.
• The long-term deal provides stability as F1 enters a new technical era in 2026, with rising stars like Lando Norris and Kimi Antonelli driving interest.

The Details:

• Record viewership: 14% growth over the last three seasons (2023-2025), making 2025 the most-watched F1 season on Sky.
• Key statements: Domenicali praised Sky's "world-leading approach," while Strong cited "world-class storytelling and innovation."
• Coverage features: Martin Brundle's Grid Walk, Ted's Notebook, and Bernie Collins' pit wall analysis continue. Innovations like Ghost Car and enhanced onboard cameras remain.
• Italy extension: Sky Italia also agreed a five-year extension, keeping F1 there until 2032.

What's next:

• Sky's F1 coverage reaches over 100 markets through international partners. The broadcaster continues to prioritize access and inside knowledge for fans.