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Red Bull Seals Major New Partnership with Visa, Branding Set for Monaco Debut

Red Bull Seals Major New Partnership with Visa, Branding Set for Monaco Debut

Summary
Red Bull Racing announced an expanded partnership with Visa, featuring Visa Infinite branding on cars and driver suits starting at the Monaco GP. This deepens their existing relationship, which includes title sponsorship of the Visa Cash App Racing Bulls and support for the junior academy. Both teams expressed excitement for the continued collaboration and brand activation.

Red Bull Racing has expanded its partnership with global payments technology company Visa.

New Sponsorship Details

  • What's happening: Visa Infinite branding will be featured on the RB21 car, including the front wing, and on driver overalls for Max Verstappen and Yuki Tsunoda, starting from the Monaco Grand Prix.
  • Existing relationship: Visa is already a title sponsor for the Visa Cash App Racing Bulls (formerly AlphaTauri) and supports Red Bull's junior driver academy.

Management Perspective

Christian Horner, Red Bull Racing boss, expressed enthusiasm for the deepened partnership: "Visa has been a fantastic team partner, and we are thrilled to continue our valued partnership in an enhanced capacity."

He highlighted the trust in Red Bull's performance and culture, stating, "This increased commitment further shows the trust in the culture and performance that Red Bull Racing is producing both on and off the track."

Brand Activation

Mark Nelson, Global Head of Consumer Products at Visa, commented on the activation: "Showcasing our Infinite brand with Red Bull Racing at the most prestigious race on the Formula 1 calendar is just the beginning of how we’re combining the power of our unrivalled brand partnerships with our premium products to unlock once-in-a-lifetime experiences for consumers."

The branding will be visible at select key races throughout the 2025 season.

Original Article :https://racingnews365.com/red-bull-announces-major-new-sponsor-deal-with-world-f...

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