Racing Bulls Reveal Special Livery for United States GP with Shaboozey Collaboration

Racing Bulls has unveiled a striking special livery for this weekend's United States Grand Prix, featuring a collaboration with Grammy-nominated artist Shaboozey. The new look, described as a "pearlescent black and amber tortoise pattern," is prominently displayed on the sidepods, engine cover, and wheel covers of the car.

Why it matters:

• Special liveries have become a significant part of Formula 1, offering teams unique opportunities to engage with fans, promote sponsors, and celebrate cultural moments.
• This collaboration with Shaboozey and Cash App highlights F1's growing appeal in the entertainment and music industries, broadening its audience beyond traditional motorsport enthusiasts.

The details:

• The special livery features a distinctive "pearlescent black and amber tortoise pattern" that dramatically alters the car's usual appearance.
• This design is integrated into the sidepods, engine cover, and wheel covers, ensuring a cohesive and eye-catching transformation.
• The livery is tied to a new product launch from Cash App, one of Racing Bulls' two title sponsors, alongside Visa.
• Grammy-nominated singer Shaboozey is collaborating on this release, adding a cultural and musical element to the team's presence at the US Grand Prix.
• The team plans to unveil special driver suits for Liam Lawson and Isack Hadjar tomorrow, further complementing the new livery ahead of Friday's on-track sessions.

The big picture:

• Racing Bulls' move to introduce a special livery, especially one linked to a music artist and a financial technology brand, underscores the evolving commercial strategies in F1.
• Teams are increasingly leveraging their global platform for creative marketing campaigns that resonate with diverse audiences.
• This initiative positions the team not just as a competitor on track but also as a participant in wider cultural conversations, potentially attracting new fans and commercial partners.

What's next:

• Fans can anticipate the reveal of the special driver suits for Liam Lawson and Isack Hadjar, completing the visual theme for the US Grand Prix weekend.
• The on-track debut of the livery will occur during Friday's practice sessions, offering the first real-world look at the unique design in action.