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Mercedes Sets Sights on F1 2026 Return with 'New Dreams' Mission Statement

Mercedes Sets Sights on F1 2026 Return with 'New Dreams' Mission Statement

Summary
Mercedes has released a mission statement for the 2026 F1 season, expressing its ambition to return to the front of the grid after a period of relative struggle.

Mercedes has declared it has "new dreams to achieve" with the publication of a mission statement signaling its intent to return to the pinnacle of Formula 1. The statement marks a cultural reset for the Brackley squad, which established a record-breaking dynasty with eight consecutive constructors' titles from 2014-2021 but has won only seven races since. The team is pinning its resurgence hopes on a major regulatory overhaul for 2026, which introduces 50% electrification and active aerodynamics, to level the playing field.

Why it matters:

  • Mercedes is signaling a definitive end to its post-dominance era and a full-throttle commitment to returning to the top under new regulations.
  • The 2026 rule reset is a pivotal moment for F1, and this statement positions the Silver Arrows as an aggressive protagonist, not a team content to play catch-up.
  • It's a direct message to rivals like Red Bull, Ferrari, and the incoming Audi team that Mercedes intends to be a leading force from the outset of the new ruleset.

The details:

  • A Fan-Focused Reset: The team's statement emphasizes bringing fans "closer to the action, the innovation and the ambition," promising new perspectives and access to their bases at Brackley (Lauda and Morgan Drive).
  • Driver Stability: Mercedes will retain the lineup of George Russell and Andrea Kimi Antonelli for the second season, providing crucial continuity as they adapt to the radical new car.
  • Symbolic Changes: The mission statement follows the recent unveiling of a revised team logo, marking a fresh visual identity for the new era.
  • On-Horizon Debut: The team's 2026 challenger, the W17, is scheduled for a full launch on January 22, just days before pre-season testing begins in Barcelona.

What's next:

All eyes will be on the launch of the Mercedes W17 on January 22 to see the physical manifestation of this 'new dream'. The first true indicator of their 2026 potential will come during pre-season testing, where the performance and reliability of their new power unit and chassis will be under intense scrutiny. While the mission statement sets an ambitious tone, the ultimate test will be whether the team can translate these words into on-track pace and challenge for the championship when the season begins.

Original Article :https://www.planetf1.com/news/mercedes-f1-2026-rebrand-mission-statement

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