Mercedes and Haas Unveil New Logos for 2026 F1 Season

Mercedes and Haas have kicked off the 2026 preseason narrative by revealing new team logos, signaling significant shifts for both outfits. Mercedes is opting for a cleaner, all-white look for its iconic three-pointed star, while Haas is fully integrating its new title sponsor, Toyota Gazoo Racing, into its branding. The changes are more than just cosmetic, reflecting new commercial partnerships and a fresh visual identity as the sport heads into its next major regulatory era.

Why it matters:

For Mercedes, the logo change represents a subtle brand refresh, potentially marking a new chapter as they aim to reclaim dominance at the front of the grid. For Haas, the move is far more significant. Securing Toyota Gazoo Racing as a title sponsor is a major commercial and technical coup, providing substantial resources and a powerful partner ahead of the 2026 power unit overhaul. The new branding also positions Haas as "America's F1 Team," a direct challenge to the incoming Cadillac squad, immediately establishing a rivalry for market share and national pride.

The details:

• Mercedes: The German manufacturer's iconic three-pointed star is now rendered completely in white, shedding the silver accents of its previous livery for a more minimalist and modern aesthetic.
• Haas F1 Team:
  • The American team has officially welcomed Toyota Gazoo Racing (TGR) as its title sponsor, replacing MoneyGram. The partnership, which began in 2024 with collaborative testing, is now the team's primary commercial identity.
  • The 'TGR' abbreviation now features prominently in the team's new logo, signifying the deepening relationship.
  • In a pointed move, Haas updated its social media bio to "America's F1 Team," a clear shot at the new Cadillac operation set to join the grid in 2026.

What's next:

These rebranding efforts are the first visible steps toward the 2026 season, which will feature massive technical regulation changes, including new power units. All eyes will be on how the Haas-Toyota partnership translates to on-track performance, as the collaboration could provide a significant advantage in adapting to the new rules. With Cadillac's arrival, Haas has already fired the first shot in what promises to be a compelling battle for supremacy among American-branded teams on the F1 grid.