McLaren Racing and Edward Jones Forge Multi-Year Cross-Series Partnership

McLaren Racing has expanded its commercial portfolio through a strategic multi-year partnership with St. Louis-based financial firm Edward Jones. The agreement designates the firm as the Official Private Wealth Management Partner across both Formula 1 and IndyCar, establishing a long-term, year-round presence across two of the world's premier racing platforms.

Why it matters:

This partnership underscores McLaren's strategy to leverage its dual presence in F1 and IndyCar to attract high-net-worth corporate partners. By aligning with a wealth management firm, McLaren reinforces its image as a premium brand while securing diversified revenue streams that support its ambitious technical goals in both series.

The details:

• F1 Activation: The partnership is currently active for the 2026 season, featuring driver helmet visor branding at selected races and a prominent presence at key marquee events.
• IndyCar Expansion: Starting in 2027, the collaboration will extend to the IndyCar Series, broadening the brand's reach in the North American market.
• The #6 Entry: Edward Jones will serve as the primary partner for the #6 Arrow McLaren Chevrolet during the 111th Running of the Indianapolis 500 and other select races.
• Star Power: The expansion will be headlined by six-time IndyCar champion Scott Dixon, who was recently confirmed as the driver for the #6 entry throughout the 2027 campaign.

The big picture:

This move comes as McLaren continues to elevate its commercial standing, focusing on partners that mirror its internal culture of preparation and resilience. The collaboration extends beyond trackside branding, focusing on client and fan engagement through co-branded digital content and a shared commitment to a "people-first" operational philosophy.

What's next:

As the 2026 F1 season progresses, the focus will shift toward the 2027 IndyCar integration. The upcoming Indianapolis 500 will serve as the primary stage to showcase the synergy between Edward Jones and the legendary Scott Dixon, marking a new chapter for the #6 crew.