Lando Norris Promises 'Bigger and Better' Landostand for 2026 British GP

McLaren's Lando Norris has confirmed the highly anticipated return of the "Landostand" for the 2026 British Grand Prix, promising a significantly "bigger and better" fan experience. Following his inaugural home race victory and the overwhelming success of the 2025 stand, Norris is set to elevate engagement at Silverstone.

Why it matters:

• This announcement leverages Norris's surging popularity and recent F1 success, including his first home race win.
• The Landostand strengthens his unique connection with a dedicated fanbase, creating a communal celebration.
• It reinforces McLaren's star driver's brand and fan engagement at a key home race.

The Details:

• The 2025 Landostand at Stowe Corner quickly sold out, demonstrating immense fan demand.
• Tickets for the 2026 iteration went on sale September 15th. Norris confirmed expansion plans due to overwhelming interest.
• Norris's Quote: He shared on Instagram the Landostand was "the coolest thing we’ve ever done," made better by "winning the grand prix." He stated, "We have to do it a lot bigger and a lot better, so that’s what we’re trying to do for next year."
• Fan Package: Includes a three-day reserved grandstand pass, exclusive Landostand merchandise (tee and wristband), a dedicated Lando fan zone with entertainment, and a giant screen.
• Pricing: Despite enhancements, prices for 2026 packages remain fixed at £539.

What's next:

• The expanded Landostand reflects Norris's growing stature in F1 and commitment to his fanbase.
• As Norris contends at the sharp end of the grid, the 2026 British Grand Prix could see him return to Silverstone as a reigning World Champion, further intensifying the experience.