Jenson Button joins Aston Martin as team ambassador

2009 Formula 1 World Champion Jenson Button has been appointed as a team ambassador for Aston Martin Aramco, marking a significant off-track signing for the Silverstone-based squad. The multi-year deal will see Button leverage his extensive experience, particularly with Honda power, to support the team's commercial, media, and partner activities globally as F1 enters its new regulatory era in 2026.

Why it matters:

Button's appointment is a strategic move for Aston Martin as it solidifies its new works partnership with Honda for the 2026 season. Bringing in a popular world champion with deep ties to the Japanese manufacturer provides invaluable credibility and a direct link to that successful history. His role is designed to amplify the team's brand and partner engagement during a pivotal period of technical change and heightened competition.

The Details:

• Button's connection to Honda is a cornerstone of this move. He won his first Grand Prix with the Honda-powered BAR team in 2006, spent his final two F1 seasons with McLaren-Honda, and won Japan's Super GT title using Honda machinery.
• His ambassadorial duties will focus on global media engagements, partner programs, and commercial relations, representing the team at events worldwide.
• This role reunites Button with former McLaren teammate Fernando Alonso, who now serves as a driver and ambassador for Aston Martin's hypercar road car division.
• Button had previously held a similar ambassador role with the Williams F1 team in recent years.

What's next:

Button will be immediately involved in Aston Martin's activities leading up to and throughout the 2026 season. His insight and public profile are viewed as assets for a team aiming to establish itself as a consistent frontrunner under the new regulations. His first major engagement will be the season-opening Australian Grand Prix in Melbourne, where he expressed clear excitement for the new chapter.