Haas Unveils Special Stars and Stripes Livery for Home US Grand Prix

Haas F1 Team is embracing its American heritage with a special 'stars and stripes' livery for the upcoming United States Grand Prix at Circuit of the Americas (COTA). This red, white, and blue design, a revamped take on their previous COTA liveries, celebrates their roots for their home race.

Why it matters:

As an American-owned team, the US Grand Prix is a significant event for Haas. A special livery not only engages fans but also underscores the team's identity and connection to its home country. Furthermore, with an upgrade package teased by Oliver Bearman and a desire to score points with both drivers, this home race could be a pivotal moment for Haas in the 2025 season.

The Details:

• Patriotic Livery: The VF-25 cars will feature a 'stars and stripes' design, prominently displaying red, white, and blue, directly referencing the American flag. This continues a tradition of special liveries for Haas at COTA.
• Social Media Campaign: Haas unveiled the livery with a 51-second video on social media, accompanied by the caption: 'Born in the USA. Built for COTA. 🇺🇸'.
• Driver Optimism: Oliver Bearman, fresh off a P9 finish in Singapore, expressed confidence for a strong weekend, citing an upcoming update to the VF-25.
• Team Principal's Outlook: Team Principal Ayao Komatsu highlighted the excitement for their home race and the challenge of evaluating a new upgrade package during a Sprint weekend's limited FP1 session. He is aiming for both drivers to score points.
• Esteban Ocon's Enthusiasm: Ocon shared his excitement for the Austin atmosphere and the challenging COTA circuit, looking forward to showcasing the special livery and delivering a strong performance for the home crowd.

What's next:

With a 'small upgrade package' being introduced for the VF-25 at COTA, the team faces the challenge of maximizing its impact during the single Free Practice 1 session due to the Sprint format. The focus will be on quickly understanding the new components and aiming to get both Oliver Bearman and Esteban Ocon into point-scoring positions, building on Bearman's recent success in Singapore. The team's performance at their home Grand Prix, with the added visual flair of the special livery, will be a key indicator of their potential for the remainder of the season.