Haas Unveils All-American Livery for US Grand Prix
Summary
The Haas F1 Team has revealed a striking, all-American special livery for the upcoming United States Grand Prix in Austin. The VF-25 car will sport stars and stripes graphics across its bodywork, celebrating the team's American roots and continuing its tradition of unique home race designs. Driver Esteban Ocon expressed excitement, hoping the new look will inspire a strong performance for the home crowd.
The Haas F1 Team is set to showcase a striking, all-American special livery at the upcoming United States Grand Prix in Austin, continuing its tradition of unique designs for its home race. The VF-25 car will feature stars and stripes graphics, paying homage to the team's American heritage.
Why it matters:
- Special liveries generate significant buzz and fan engagement, particularly at home races, strengthening the team's connection with its domestic audience and sponsors.
- This move reinforces Haas's identity as the only American team on the F1 grid, a key aspect of its branding and appeal.
The Details:
- Design Inspiration: The VF-25 will feature a distinctive red, white, and blue color scheme, incorporating elements of the United States flag with stars and striped graphics.
- Placement: These patriotic details will be visible across the car's front wing, sidepods, engine cover, and rear wing endplates.
- Tradition Continues: Haas has a recent history of introducing special liveries for its home Grand Prix, making this a much-anticipated annual event for fans.
- Previous Special Livery: Earlier in the 2025 season, at the Canadian Grand Prix, Haas ran a throwback livery inspired by its 2016 debut season to mark its 200th race in Formula 1.
Driver Reaction:
- Haas driver Esteban Ocon expressed enthusiasm for the new livery, stating his eagerness to showcase the design at Circuit of the Americas (COTA).
- Ocon also highlighted the challenging yet entertaining nature of COTA and his commitment to maximizing opportunities for a strong weekend, aiming to give home fans plenty to cheer for.
The Big Picture:
- Special liveries are a growing trend in Formula 1, with teams using them to celebrate milestones, promote key sponsors, or honor national heritage.
- For Haas, a team that often operates with a smaller budget compared to rivals, these marketing initiatives are crucial for maintaining visibility and attracting commercial partners.
What's next:
- All eyes will be on the Circuit of the Americas as the Haas VF-25 takes to the track with its new patriotic look, hoping to translate fan excitement into on-track performance.
- The team will be looking to capitalize on the home crowd's energy to secure a strong result in Austin.
Original Article :https://www.gpblog.com/en/news/haas-goes-all-american-with-striking-new-livery-f...