Formula 1 Icons and Innovators Join TIME's Inaugural 100 Most Influential People in Sports

Lando Norris, Kimi Antonelli, and Susie Wolff have secured spots on TIME Magazine's inaugural "100 Most Influential People in Sports" list for 2026. This milestone reflects Formula 1's expanding footprint, moving beyond the paddock to be recognized as a primary driver of global sports culture.

Why it matters:

The inclusion of F1 figures alongside global icons like LeBron James and Lionel Messi underscores a fundamental shift in the sport's reach. F1 is no longer just a racing series; it has become a massive global platform. This recognition validates the sport's successful pivot toward a younger, more diverse audience and its ability to command real-time attention in an increasingly fragmented media landscape.

The Details:

• Lando Norris: Featured in the 'Icons' section, Norris's inclusion follows his success as the reigning World Champion and his 'Breakthrough of the Year' win at the Laureus Sport Awards earlier this year.
• Susie Wolff: Listed as an 'Innovator' for her pivotal role as F1 Academy managing director and her influence via Drive to Survive, which bridged the gap between racing and mainstream entertainment.
• Kimi Antonelli: Named a 'Leader' after making history as the youngest driver ever to lead the World Championship, successfully navigating the pressure of a rookie season and academic commitments.
• Amna Al Qubaisi: Recognized under 'Leaders' for her trajectory from the F1 Academy to competing in the Porsche Carrera Cup Asia this season.

The Big Picture:

This list highlights the dual nature of F1's current growth: the peak athletic performance of champions like Norris and the systemic innovation led by figures like Wolff. By promoting both the established stars and the future of female motorsport, F1 is positioning itself as a leader in inclusivity and talent development, ensuring the sport's longevity through a diversified talent pipeline.

What's next:

The spotlight will likely intensify as F1: The Academy debuts, further amplifying the visibility of female drivers on a global scale. As the 2026 season progresses, this mainstream validation is expected to attract a new wave of non-endemic global partnerships, further cementing F1's status as a cultural powerhouse.