Ford Teases 'Spectacular' Red Bull Reveal for Upcoming F1 Launch

Ford is building anticipation for the new Formula 1 era with a teaser promising a 'spectacular' livery reveal for the Red Bull RB22. The launch event, set for January 15 in Michigan, will showcase the car for drivers Max Verstappen and Isack Hadjar. This early and high-profile unveiling signals a major marketing offensive from the partnership as they prepare for the 2026 regulatory overhaul.

Why it matters:

• This is the first major public statement from the Ford-Red Bull partnership, merging a legacy American automaker with F1's dominant team.
• A bold livery is a powerful marketing tool, signaling Ford's serious financial and competitive commitment as F1 enters a new, high-stakes era.
• The event sets the tone for the 2026 season, generating early buzz and putting pressure on rivals to follow suit with their own reveals.

The details:

• The Reveal: The event will take place on January 15 in Michigan.
• The Car: The livery will be on the RB22, the chassis for Max Verstappen and his new teammate, Isack Hadjar.
• The Teaser: Ford used social media to promise a "spectacular" launch, suggesting more than just a simple paint job and hinting at a significant visual identity for the new era.

What's next:

This launch kicks off the official countdown to the 2026 season, with other teams like Audi also planning early reveals. While the livery will grab headlines, the focus will quickly shift to the technical substance of the RB22 and the performance of the all-new Ford power unit.

• The Competition: Rival manufacturers, particularly Mercedes and Ferrari, are also deep in development, making the 2026 grid one of the most anticipated in recent memory.