FanCode extends exclusive F1 broadcast rights in India through 2028

Formula 1 has secured its media future in a key growth market by extending its exclusive broadcast partnership with streaming platform FanCode in India through the 2028 season. The deal ensures comprehensive coverage for the sport's rapidly expanding fanbase on the subcontinent and expands FanCode's footprint to include Bangladesh, Nepal, and Sri Lanka.

Why it matters:

India represents one of F1's most explosive growth markets, with its fanbase surging from under 60 million to an estimated 79 million since FanCode first secured rights in 2024. Locking in an exclusive, multi-year partner provides crucial stability for fan engagement and commercial growth in a region where the sport has historically struggled to maintain consistent broadcast presence and affordability.

The details:

• Comprehensive Coverage: Every on-track session—practice, qualifying, sprint races, and Grands Prix—will be available across FanCode's channels.
• Integrated Platform: F1 TV Pro and F1 TV Premium subscriptions will now be sold directly through the FanCode platform, creating a one-stop hub for Indian fans.
• Regional Expansion: Beyond India, FanCode also secures broadcast rights for Bangladesh, Nepal, and Sri Lanka, consolidating its position as F1's primary broadcaster in South Asia.
• Affordability Question: A major driver of FanCode's initial success was its significantly lower price point. An annual subscription cost approximately ₹599 (US$6.66), compared to ₹2,499 (US$27.65) for F1 TV. It remains to be seen if this pricing model will change with the integration of multiple subscription tiers on the same platform.

The big picture:

This extension signals a strategic bet on a dedicated streaming partner over traditional linear television in a digitally savvy market. FanCode has actively cultivated the fanbase through special screening events across India. Ian Holmes, F1's Chief Media Rights and Broadcasting Officer, highlighted the partnership's success in "elevating our broadcast for our passionate Indian audience" and expressed a commitment to finding "new, innovating ways to engage our fanbase." The deal provides a stable foundation for F1 to build its commercial and sporting profile in a region hungry for top-tier motorsport, especially with the potential return of an Indian Grand Prix remaining a frequent topic of discussion.

What's next:

The focus will shift to execution and growth. FanCode will need to maintain the service quality and accessibility that fueled its initial adoption while integrating the premium F1 TV offerings. For F1, the challenge will be to convert this burgeoning viewership into deeper fan engagement, merchandise sales, and live event attendance, solidifying India's place as a cornerstone of the sport's global future.