
F1 Secures Multi-Year Broadcast Extension with Kayo Sports in Australia
Formula 1 has secured its future in the Australian market, signing a significant multi-year broadcast extension with Foxtel's streaming service Kayo Sports. The new deal, reportedly worth around A$60 million annually, ensures every race, qualifying, and practice session remains on the platform from the 2027 season, solidifying Kayo's position as the sport's streaming home in the region.
Why it matters:
This lucrative extension underscores the soaring value of F1's media rights in Australia, a key growth market. By fending off interest from rivals like Nine, Foxtel reinforces its dominance in premium sports streaming and maintains a critical piece of its motorsport portfolio, which also includes Supercars and MotoGP. For fans, it guarantees continuity of the comprehensive Sky Sports-produced coverage they are accustomed to.
The details:
- The new contract begins with the 2027 season and represents a substantial increase from the previous deal, which was valued at approximately A$45 million per year.
- Full live coverage of every session, plus on-demand replays and exclusive live feeds, will be available to Kayo Sports and Foxtel subscribers.
- The F1 TV app will continue to be integrated into Foxtel's set-top boxes, offering an additional viewing option.
- Free-to-air broadcaster Network Ten retains the rights to show the Australian Grand Prix live, as mandated by the country's anti-siphoning laws.
The big picture:
The agreement follows F1's most-watched season ever on Kayo, with users streaming 898 million minutes in 2025—a 26% year-on-year increase. It is part of a strategic push by Foxtel to lock down major motorsport properties, having recently secured a new four-year deal for the Supercars Championship. This consolidation of rights positions Kayo as Australia's definitive destination for motorsport fans amid intense competition in the streaming landscape.
What's next:
With its broadcast future secured through at least the end of the decade, F1's focus in Australia will shift to capitalizing on this stability to deepen fan engagement. The sport will aim to build on its record viewership, leveraging Kayo's platform to introduce new features and content. The sustained investment from a major pay-TV operator signals confidence in F1's long-term appeal and commercial growth trajectory in the region.
Original Article :https://www.blackbookmotorsport.com/news/f1-kayo-sports-foxtel-australia-tv-righ...






