F1 Unveils French Bloom as First Official Alcohol-Free Sparkling Wine Partner
Summary
Formula 1 announces French Bloom as its inaugural official alcohol-free sparkling wine partner, expanding its luxury beverage offerings and deepening ties with LVMH.
Formula 1 has announced French Bloom as its first official alcohol-free sparkling wine partner, marking a significant expansion in its beverage offerings.
Why it matters
This partnership deepens the ongoing relationship between F1 and LVMH, the luxury conglomerate that owns brands like Louis Vuitton, Moët Hennessy, and TAG Heuer. It also allows F1 to diversify its hospitality options, catering to a wider range of guests attending Grand Prix events.
The details
French Bloom, founded in 2019, has rapidly become a leader in the prestige alcohol-free sparkling wine category. Its co-founder, Maggie Frerejean-Taittinger, expressed excitement about
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