F1 extends Asia broadcast deal with BeIN Sports through 2030 season

Formula 1 has secured its broadcast future in a key growth region, extending its exclusive media rights partnership with pay-TV broadcaster BeIN Sports across Asia until the end of the 2030 season. The deal ensures comprehensive coverage for millions of fans and solidifies a strategic relationship that has seen significant audience growth in recent years.

Why it matters:

Asia Pacific is a critical market for F1's global expansion, home to an estimated 447 million fans. Locking in a long-term, stable broadcast partnership until 2030 provides certainty for the sport's commercial growth and fan engagement strategies in the region. This follows other recent rights extensions, signaling F1's focus on securing its media distribution footprint worldwide.

The details:

• The renewed agreement covers ten territories: Brunei, Cambodia, Hong Kong, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, and Timor-Leste.
• BeIN Sports will broadcast every session—including all practice and qualifying sessions, Sprint events, and Grands Prix—across its linear pay-TV platforms and streaming service, BeIN Sports Connect.
• Coverage will be supplemented by popular Sky Sports support programming like Ted’s Notebook and the behind-the-scenes series Off the Grid at select races.
• A key initiative will be the integration of the official F1 TV service into BeIN's platforms to meet growing demand for direct-to-consumer streaming options.

By the numbers:

• 35 Territories: BeIN Sports now holds F1 rights across 35 territories globally, including this Asia Pacific cluster and a separate ten-year deal for the Middle East, North Africa (MENA), and Turkey.
• Double-Digit Growth: BeIN reports F1 audiences on its channels have delivered consistent double-digit year-on-year growth over the past three years.
• Long-Term Commitment: This deal extends an arrangement that began in 2023 when BeIN consolidated the APAC rights, effectively creating a seven-year extension on the original pact.

What's next:

The extension underscores a mutual commitment to deepen fan engagement in Asia. For BeIN, the focus will be on "elevating the fan experience across every screen" through enhanced access and coverage. For Formula 1, it represents another pillar in its long-term media rights strategy, following similar extensions in regions like Latin America with ESPN. The planned integration of F1 TV suggests a hybrid future where traditional broadcast and dedicated OTT (over-the-top) services coexist to serve the diverse APAC audience.