Esteban Ocon Teases Upcoming Marvel-Related Project

Haas F1 driver Esteban Ocon has hinted at a new, personal project linked to his well-known passion for Marvel Comics, promising a reveal before the end of the year. The Frenchman, an avid comic book fan who has previously worn special Marvel-themed helmets, suggested the initiative is something he hopes his fans will love.

Why it matters:

While drivers often have commercial partnerships and personal branding projects, Ocon's deep, genuine fandom for Marvel sets this apart. A successful crossover project could significantly boost his marketability and fan engagement, especially among younger audiences, outside of his on-track performance with Haas.

The details:

• In an interview, Ocon confirmed his "big passion" for comics, particularly Marvel, and teased "something special coming soon."
• He connected the tease to upcoming Marvel films like a new Spider-Man and Avengers, building anticipation for his own related announcement.
• The project is slated for release before the end of the current year.
• Beyond comics, Ocon described himself as a "big petrolhead," enjoying hands-on mechanical work on cars and RC vehicles with his father—a hobby he shares with fellow driver Fernando Alonso.

The big picture:

Ocon's 2025 season with Haas concluded with a 15th-place finish in the drivers' standings. His focus is now split between preparing for 2026 and developing this off-track venture. Personal projects allow drivers to build their brand and connect with fans on a different level, which can be crucial for longevity and appeal in the sport, especially when competing for a midfield team.