Damon Hill returns to Williams as official ambassador

1996 Formula 1 World Champion Damon Hill has returned to the Williams team as an official ambassador, rejoining the iconic British squad where he achieved his greatest success. The announcement marks a significant homecoming for Hill, who described the move as being "back where I belong."

Why it matters:

Hill's return is a symbolic and strategic boost for Williams as the team continues its long-term rebuild under the leadership of James Vowles. Bringing back a legendary champion from its most dominant era helps reconnect the team with its illustrious past and reinforces its heritage, which is a core part of its identity and appeal to fans and partners alike.

The details:

• Hill won his sole Drivers' Championship with Williams in 1996, securing eight victories that season and never qualifying off the front row.
• His history with the team includes the dramatic and controversial 1994 title decider against Michael Schumacher in Adelaide, and a runner-up finish in 1995.
• He becomes the third official ambassador for the team, joining his former 1996 teammate and 1997 champion Jacques Villeneuve, and three-time W Series champion Jamie Chadwick.
• Hill's appointment follows the recent departure of 2009 champion Jenson Button, who left to take on an ambassador role with Aston Martin.
• Team Principal James Vowles stated that Hill "played a defining role in one of the most successful eras in our history" and that his legacy "continues to inspire the team today."

What's next:

Hill's role will involve celebrating the team's history and supporting its future legacy. His presence adds considerable weight to Williams' commercial and promotional efforts. Meanwhile, fellow ambassador Jamie Chadwick will also serve as an advisor to the team's new F1 Academy recruit, Jade Jacquet, indicating the ambassadorial roles are designed to support both heritage and future talent development.