Charles Leclerc Spotted Driving Ferrari's $400,000 Purosangue in St. Moritz

Ferrari driver Charles Leclerc was spotted enjoying the company's $400,000 Purosangue SUV during a New Year's holiday in the exclusive Swiss resort of St. Moritz. The sighting, captured in a viral TikTok video, highlights the popularity of Ferrari's first-ever four-door model, which blends supercar performance with SUV practicality. The clip shows Leclerc and his partner navigating the alpine town in the V12-powered machine, a fitting choice for a playground known for attracting F1 stars and supercars.

Why it matters:

The sighting is a powerful piece of organic marketing for Ferrari, directly linking their F1 star to their most ambitious road car. It demonstrates the Purosangue's success in capturing the attention of its target audience—the ultra-wealthy who value both performance and prestige. For a brand like Ferrari, where image is paramount, seeing their cars in iconic locations with their drivers at the wheel reinforces the brand's aspirational status and the deep connection between its racing and road car divisions.

The details:

• The Purosangue is Ferrari's first production four-door, four-seat model, priced at approximately £313,000 ($400,000).
• It's powered by a naturally aspirated 6.5-liter V12 engine, a deliberate statement by Ferrari to avoid turbochargers or hybrids in this high-production model.
• Performance: The car delivers supercar-level acceleration, reaching 0-62 mph in just 3.3 seconds with a top speed of 193 mph.
• Chassis: Agility is enhanced by a rear-biased all-wheel-drive system and advanced active suspension, which keeps body movements in check during cornering, preventing it from feeling like a typical, heavy SUV.
• The design retains classic Ferrari proportions with a long bonnet and a rear-set cabin capable of comfortably seating four adults.

The big picture:

The Purosangue represents Ferrari's strategic—and highly successful—entry into the luxury SUV segment, a market critical for modern automakers' profitability. By creating a vehicle that defies traditional SUV norms with a V12 engine and supercar performance, Ferrari protects its brand DNA while capitalizing on a massive revenue stream. For fans, seeing a driver like Leclerc in the car closes the loop between the race track and the road, reminding everyone that the prancing horse is a lifestyle brand as much as a racing team.