Cadillac unveils asymmetrical F1 livery in Super Bowl ad, hits track in Bahrain

The Cadillac F1 Team has taken its striking new asymmetrical livery to the track for the first time in Bahrain, following a high-profile reveal during the Super Bowl. Drivers Sergio Perez and Valtteri Bottas completed a filming day at the Sakhir circuit, marking a significant milestone as the team prepares for its debut season and the upcoming pre-season tests.

Why it matters:

Cadillac's entry represents a major new manufacturer commitment to Formula 1, and its aggressive marketing launch—from a Super Bowl ad slot to a physical unveiling in New York's Times Square—signals its intent to make an immediate impact. The team's ability to go from reveal to track action in rapid succession demonstrates serious operational readiness as it aims to establish itself on the grid.

The Details:

• The livery, featuring a bold black-and-white split design, was launched globally during the fourth quarter of the Super Bowl, leveraging one of the world's largest advertising platforms.
• Team owner TWG Global is using the F1 project to promote its TWG AI business, a sponsor already seen in its Formula E and IndyCar programs.
• Additional key sponsors for the team include Claro, IFS, Jim Beam, Tenneco, and Tommy Hilfiger.
• The unique asymmetrical design has quickly drawn comparisons from fans to iconic liveries of the past, notably the split scheme of the late-1990s British American Racing (BAR) team and the classic black-and-white West McLaren Mercedes cars of the early 2000s.

Driver Perspective:

Both drivers emphasized the significance of the moment. Sergio Perez called it "a special moment for everyone involved" that highlights the team's effort to push boundaries in its first season. Valtteri Bottas noted the impressive speed of the rollout, stating, "To go from revealing our livery at the Super Bowl to running it on track almost immediately after is an impressive way to launch our first season." He added that it makes the team's ambitions feel "very real."

What's next:

The team's focus now shifts entirely to on-track performance. Pre-season testing in Bahrain is split into two three-day sessions: February 11-13 and February 18-20. This track time is critical for Perez, Bottas, and the engineering team to understand the new car's package and optimize its setup. The ultimate goal is to be as prepared as possible for the season-opening Australian Grand Prix at Albert Park on March 5-8, where the Cadillac F1 Team will make its official racing debut.