Cadillac teases 2026 F1 livery with JFK 'Moon Speech' ahead of Super Bowl reveal

Cadillac will unveil its 2026 Formula 1 car livery during the Super Bowl halftime show this Sunday, releasing a dramatic teaser that features former President John F. Kennedy's iconic "We choose to go to the moon" speech to set the tone.

Why it matters:

This high-profile, American-centric marketing blitz signifies Cadillac's serious commitment to establishing its new F1 team as a major player. By linking its racing ambitions to a seminal moment in U.S. history and space exploration, the General Motors brand is crafting a narrative of tackling immense challenges, directly targeting a massive mainstream audience on sports' biggest stage.

The details:

• The livery for the yet-unnamed 2026 car, to be driven by Valtteri Bottas and Sergio Perez, will be revealed during the halftime show of the Seattle Seahawks vs. New England Patriots game.
• The social media teaser features audio from JFK's 1962 speech at Rice University, specifically the line: "We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard."
• The team completed a 146-lap shakedown of its new Ferrari-powered car in Barcelona earlier this week, marking its first significant track running.
• The reveal date symbolically coincides with the potential launch window for NASA's Artemis II mission, which aims to send a crew on a lunar flyby for the first time since 1972.

What's next:

All eyes will be on the Super Bowl halftime show for the full livery reveal, setting the stage for Cadillac's official pre-season testing debut. The marketing push underscores the team's intent to make an immediate cultural impact as it prepares for its first competitive season on the grid.