Cadillac F1 unveils bold Miami GP livery; Hamilton receives fresh backing

Cadillac’s new F1 entry broke onto the Miami scene with a striking teal‑blue livery, swapping the plain white used in testing for a design that leans on the brand’s 2024 SUV styling. At the same time, Lewis Hamilton announced fresh backing from a global fintech sponsor, bolstering his campaign with the fledgling team.

Why it matters:

• A bold livery grabs TV attention and drives merchandise revenue for a brand‑new team.
• Hamilton’s sponsor adds crucial funding and raises the team’s profile among sponsors.
• Together they signal Cadillac’s intent to compete commercially as well as on track.

The details:

• The scheme uses a deep teal base, electric‑blue accents and a chrome‑like Cadillac crest, echoing the 2024 SUV’s front grille.
• Vinyl wraps cover the monocoque, front wing and sidepods, with a matching pit‑lane banner unveiled on race day.
• Hamilton’s fintech partner will appear on the rear wing and on his suit under a multi‑year deal announced at the paddock.

What's next:

• The team hopes the visual splash drives fan engagement ahead of the season‑opening Bahrain race.
• Hamilton will be judged on qualifying pace, with the sponsor money earmarked for aerodynamic upgrades.
• Cadillac plans a limited‑edition merchandise line featuring the Miami livery for US and European markets.