Cadillac F1 Lures Tyler Epp as Global Head of Commercial Strategy

The Cadillac Formula One Team has appointed Tyler Epp as its new global head of commercial strategy, a move signaling a strong commitment to expanding its American-rooted commercial footprint worldwide. Epp, previously president of the Miami Grand Prix, brings a wealth of experience in sports management and a proven track record of growing F1's presence in the US market.

Why it matters:

After years of struggling to mount a consistent title challenge, Cadillac's pursuit of a breakthrough engine could dramatically reshape the competitive landscape of F1. A powerful yet reliable power unit is crucial for a team aiming to challenge the established frontrunners and return to championship contention, a position they haven't held consistently since 2018.

The Details:

• Strategic Hire: Tyler Epp will lead Cadillac F1's commercial operations globally, following his successful tenure as president of the Miami Grand Prix since 2022.
• Miami Grand Prix Success: Under Epp's leadership, the Miami Grand Prix consistently sold out and generated four of the five largest live US TV audiences in Formula One history. He also secured the event's extension until 2041, making it the longest contracted race on the F1 calendar.
• US-Focused Commercial Strategy: Cadillac has been steadily building its commercial portfolio with iconic American brands like Tommy Hilfiger (official apparel partner) and Jim Beam (official spirits partner). Epp's extensive US market experience is expected to be crucial in continuing and expanding this approach.
• Leadership Endorsement: Dan Towriss, CEO of Cadillac and TWG Motorsports, praised Epp's ability to shape the Miami Grand Prix into a marquee event, highlighting his unique command of the sport both domestically and internationally.
• Epp's Vision: Epp expressed his excitement to join Cadillac, aiming to "galvanize our sport in the United States and beyond" and position the team as a "global force in F1 rooted in American tradition and ingenuity."
• Extensive Background: Prior to F1, Epp spent eight years with the Kansas City Chiefs (NFL) and worked with the San Diego Padres (MLB) and Sports Management Network. His motorsport experience includes Hall of Fame Racing in NASCAR and Chip Ganassi Racing in IndyCar.

What's next:

Epp's departure from the Miami Grand Prix leads to Katharina Nowak's promotion as the new president. At 28, Nowak becomes the youngest-ever president of an F1 race. She expressed her commitment to continuing to deliver an exceptional event for stakeholders, focusing on elite on-track action and a fan-first experience. Both appointments signify a forward-looking approach to leadership within F1's growing American presence.