Briatore Confirms Mercedes Interest in Alpine Stake

Flavio Briatore, Alpine's executive advisor, has confirmed that Mercedes is among several parties interested in acquiring a 24% stake in the F1 team currently held by investment group Otro Capital. While discussions are ongoing, Briatore emphasized that the potential deal is purely financial and would not affect Renault's controlling ownership or Alpine's independent operations.

Why it matters:

The interest from a top-tier manufacturer like Mercedes highlights the soaring valuation of Formula 1 teams and the strategic appeal of even minority investments. This move, centered on Otro Capital's share, reflects the financialization of the sport where significant capital sees value beyond the track. For Alpine, a new investor could provide stability as it transitions to a customer team with Mercedes power units in 2026.

The details:

• Briatore confirmed the interest during the Chinese Grand Prix weekend, stating, "I know it’s the negotiation from Mercedes – not with Toto, with Mercedes."
• He clarified that there are "three or four potential buyers" for the stake, which is separate from Alpine's core ownership held by Renault.
• The 24% stake was purchased by Otro Capital in 2023 for approximately $233 million. Due to rising F1 team valuations, Alpine is now estimated to be worth around $3 billion, meaning the stake's value has increased substantially.
• Briatore downplayed the operational impact, noting that with a 24% share, a new investor would be a "passenger," as 75% control remains with the majority owner.
• He dismissed rumors of his own personal bid, stating he is merely monitoring the situation.
• The interest aligns with Alpine's new technical partnership with Mercedes for power units starting in 2026, following the end of its own engine program.

What's next:

Negotiations are fluid, with multiple suitors in the frame, including a potential consortium linked to former Red Bull boss Christian Horner. Any deal will be closely watched as a barometer for F1's financial market.

• A successful sale at a premium price would further cement the high valuation trend for midfield teams.
• For Mercedes, the investment represents a strategic financial opportunity rather than a move to create a junior team, allowing it to benefit from Alpine's potential growth without operational control.
• The outcome will be a key test of investor confidence in Alpine's future under its new leadership and technical structure.