Audi F1 and adidas launch Miami-themed limited‑edition collection

Core summary Audi’s Formula 1 team and adidas unveiled a limited‑edition “Miami Collection” ahead of the May 1‑3 Grand Prix at Hard Rock Stadium. The palette—sunset pink and baby blue—mirrors Miami’s iconic skyline and nods to adidas’s 2006 Teamgeist World Cup kit. The line is live on the official Audi F1 store and adidas.com.

Why it matters:

• Gives fans a tangible way to link with the team and the city’s vibe.
• Signals F1’s growing blend of sport, fashion and pop culture.
• Adds a fresh revenue stream for both Audi and adidas in a key U.S. market.
• Drivers’ personal endorsements lend authenticity and boost appeal.

The details:

• T‑shirts – £45, soft‑cotton, Audi F1 logo on chest.
• Grand Court 3.0 shoes – £90, pastel upper, Miami‑inspired sole pattern.
• Megaride F50 shoes – £215, premium leather with pink‑blue accents.
• Hoodie – £125, fleece interior, embroidered team badge.
• Cap – £45, adjustable strap, reflective graphics.
• All pieces feature a “Miami” wordmark and a subtle reference to the 2006 Teamgeist pattern.
• Available now from the Audi F1 online store and adidas.com; limited stock.

Driver & team quotes:

• Nico Hülkenberg: “Miami stands out for its energy; this collection captures that spirit both in the paddock and beyond.”
• Gabriel Bortoleto: “The Latin vibe of Miami feels personal to me; the designs are expressive and match the race’s atmosphere.”
• Stefano Battiston, Audi F1 CCO: “The Miami Collection isn’t just a race‑specific drop; it reflects how Formula 1 lives at the crossroads of performance, fashion and community.”

What’s next:

• Global shipping begins immediately, with most orders arriving before race weekend.
• Fans are encouraged to wear the gear on race day and tag @AudiF1 and @adidas on social.
• Audi hints at future city‑themed drops for upcoming U.S. events, using fashion to deepen fan engagement.