Aston Martin, Meccano Partner on First-Ever F1 Scale Model

Aston Martin has announced a groundbreaking partnership with Meccano, becoming the first Formula 1 team to collaborate with the iconic construction brand. The partnership will produce a detailed 1/8 scale model of last year's AMR23, designed specifically for adult fans and experienced builders, marking a significant first for both companies in the F1 space.

Why it matters:

This collaboration is a strategic move to deepen fan engagement beyond race weekends and tap into a new demographic. By partnering with a heritage brand like Meccano, Aston Martin is reinforcing its brand identity centered on engineering excellence and craftsmanship. It translates the immense complexity of a modern F1 car into a tangible, hands-on experience for supporters, strengthening the connection between the team and its most dedicated followers.

The details:

• The model is a 1/8 scale replica of the 2023 Aston Martin AMR23, the team's car from the previous season.
• It boasts an authentic design with realistic mechanical functions, including a working steering system and a fully functioning engine replica.
• The kit is specifically designed for adult fans and experienced builders, highlighting its complexity and attention to detail, moving beyond a simple toy.
• This deal marks the first-ever F1 licensing agreement for Meccano and the first product collaboration of its kind for the construction company, signaling a new avenue for F1 merchandising.
• The detailed model kit is scheduled to be available for purchase starting in August.

What's next:

The release of the Meccano AMR23 model in August will be a key test for this new type of F1 merchandise. If successful, it could pave the way for more teams to explore similar partnerships with heritage brands, blending the worlds of motorsport and intricate model building. For Aston Martin, it's another step in building a comprehensive lifestyle brand around its F1 operations.