Apple TV to screen five F1 races in IMAX theaters across the U.S. this year

Apple TV is bringing Formula 1 to the big screen, announcing that U.S. fans can watch five Grands Prix in IMAX theaters in 2024, starting with the Miami GP. This initiative offers a cinematic viewing experience ahead of Apple's full takeover of U.S. F1 broadcasting rights starting in 2026, marking a significant push to grow the sport's stateside footprint through premium, immersive events.

Why it matters:

This move represents a strategic bridge between traditional TV broadcasting and experiential fan engagement as Apple prepares to become the exclusive U.S. home of F1. By offering a high-end, cinema-quality product, Apple is targeting both dedicated fans and casual viewers, aiming to elevate F1's spectacle and attract a broader American audience. It also signals Apple's commitment to becoming a major player in sports media beyond its upcoming streaming deal.

The details:

• The five races selected for IMAX screenings are the Miami, Monaco, British (Silverstone), Italian (Monza), and United States (Austin) Grands Prix.
• Tickets for the first screening, the Miami Grand Prix on May 3, go on sale April 10. Subsequent screenings are scheduled for Monaco (June 7), Silverstone (July 5), Monza (September 6), and Austin (October 25).
• The experience promises fully immersive cinema-style audio and visuals, differentiating it from a standard home or sports bar viewing.
• This is a precursor to Apple TV's larger role: from 2026 onwards, the platform will hold the exclusive U.S. rights to broadcast every F1 session, replacing ESPN.
• Apple's involvement extends beyond broadcasting; the tech giant was a key producer behind the successful "F1" film starring Brad Pitt, and discussions about a sequel are reportedly already underway following the movie's strong reception.

What's next:

The IMAX screenings serve as a high-profile preview of Apple's ambitious plans for F1. Success in these events could validate its strategy of blending entertainment and live sport. All eyes will be on the 2026 transition, where Apple has promised comprehensive coverage including every session, onboard cameras, team radio, and extra feeds. Combined with its film projects, Apple is positioning itself not just as a broadcaster, but as a central storyteller and experience-curator for Formula 1 in the critical American market.