Apple's Eddy Cue on F1 Broadcasting Rights: "We Do Love F1"

Apple's Senior Vice President of Services, Eddy Cue, addressed ongoing rumors about the tech giant acquiring exclusive broadcasting rights for Formula 1 in the United States, following ESPN's decision not to renew its current deal. While not confirming any announcement, Cue expressed a deep personal and corporate affection for F1, citing its growing success and Apple's recent involvement in the sport through the hit movie 'F1: The Movie.'

Why it matters:

Apple's potential entry into F1 broadcasting could significantly disrupt the traditional sports media landscape. With ESPN's deal ending in 2025, a reported $140 million per year offer from Apple would represent a substantial increase in F1's broadcasting revenue in the U.S., potentially elevating the sport's profile and accessibility for a new generation of fans.

The Details:

• Rumored Deal: Apple is reportedly offering around $140 million per year for the F1 broadcasting rights in the U.S., a figure significantly higher than ESPN's current payment.
• Personal Connection: Eddy Cue, a lifelong F1 enthusiast since childhood, emphasized his profound connection to the sport, stemming from his early days reading Autoweek and his current role on the board of Ferrari.
• "F1: The Movie" Success: Apple's recent production, F1: The Movie, starring Brad Pitt and Damson Idris, has been a massive global box office success, grossing over $600 million. Lewis Hamilton served as an executive producer, ensuring authenticity.
  • Cue highlighted the film's dedication to realism, utilizing advanced camera technology to immerse viewers in the high-G forces and intense athleticism of F1 racing, a challenge he believes the film masterfully overcame.
  • He also noted the film's meticulous attention to detail, stating that "everything that happened in that movie has happened in a race," including dramatic red flag scenarios that mirror real-life championship deciders.
• Strong Relationships: Cue boasts a long-standing relationship with F1 CEO Stefano Domenicali, further solidifying Apple's deep ties within the F1 ecosystem.

What's Next:

While no official announcement has been made, Cue's enthusiastic comments underscore Apple's strong interest in F1. The immense success of 'F1: The Movie' has likely further emboldened Apple's ambitions in the sport. If the deal materializes, it could transform how American audiences consume F1 content, potentially through Apple TV+, offering a premium, immersive viewing experience that leverages Apple's technological prowess and commitment to high-quality content.