Alpine Partners With Jeremy Clarkson's Farm Shop for British GP

Alpine has turned to a decidedly local supplier for the 2026 British Grand Prix, partnering with Jeremy Clarkson's Diddly Squat Farm Shop to provide fresh British produce for the team and its drivers at Silverstone. The farm, located just six miles from Alpine's Enstone factory, will keep the squad fueled with authentic local dishes throughout the home race weekend. It marks the latest chapter in an informal relationship that has already seen Clarkson send celebratory shipments of his Hawkstone beer to the team.

Why it matters:

• This partnership reinforces Alpine's deep roots in Oxfordshire, connecting the team directly with the farming community surrounding its Enstone base.
• It also serves as a bridge between Formula 1 and mainstream British culture, leveraging the massive popularity of Clarkson's show to bring new attention to the team.
• Aligning with a beloved local brand at the British GP underscores Alpine's place in the UK's motorsport landscape, even under French ownership.

The details:

• Diddly Squat Farm Shop, made famous by the Amazon Prime series Clarkson's Farm, sits just down the road from Alpine's headquarters.
• The tie-up extends beyond mere produce; Clarkson previously shipped crates of his Hawkstone beer to the team to celebrate podiums in Monaco 2023 and Brazil 2024.
• Clarkson's partner, Lisa Hogan, called the association "quite special" given the British GP's status as a major highlight on the sporting calendar.
• Alpine managing director Steve Nielsen stressed the importance of promoting British farming and thanked the Diddly Squat team for their ongoing support.
• Pierre Gasly was featured in a social media post visiting the farm shop to pick up supplies ahead of the Silverstone weekend.

What's next:

• The farm-fresh initiative will be on full display throughout the British GP weekend, giving Alpine a distinct local flavor as it competes on home soil.
• While this appears to be a one-off arrangement for now, it highlights how F1 teams can weave regional storytelling into their race-weekend operations.
• Once the meals are served, attention will shift to the track, where Alpine will need strong results from Gasly and Franco Colapinto at the team's home race.