Alpine Partners with Jeremy Clarkson's Diddly Squat Farm for British GP

Alpine has teamed up with Jeremy Clarkson's Diddly Squat Farm to supply locally sourced food and drink for the 2026 British Grand Prix at Silverstone. The tie-up brings together two Oxfordshire neighbors ahead of the team's home race, continuing a friendship that previously saw Clarkson reward Alpine with beers after podium finishes in Monaco 2023 and Brazil 2024.

Why it matters:

The deal is more than a novelty for race weekend. It reinforces Alpine's British identity at its Enstone base while tapping into Clarkson's mainstream appeal to reach beyond hardcore motorsport fans. At a time when the team is rebuilding, these local connections help strengthen community ties and keep the squad grounded in its Oxfordshire roots.

The details:

• Diddly Squat Farm, the setting of Clarkson's popular Amazon Prime series, will provide produce, condiments, and beverages to the Alpine team throughout the Silverstone weekend.
• Alpine managing director Steve Nielsen praised the partnership, saying the team is "delighted" to promote British farming and bring local food to the paddock.
• Clarkson's partner and co-star Lisa Hogan called the collaboration "quite special" and said she hopes the drivers and crew enjoy the farm's offerings during one of Britain's biggest sporting events.
• The announcement follows Clarkson's recent revelation that he is now in remission from prostate cancer, which was disclosed during filming of the latest season of Clarkson's Farm.

What's next:

All eyes now turn to the track as Alpine looks to turn this local support into points at Silverstone. With the 2026 season in full swing, the team is still searching for consistent results as it continues its long-term climb back up the Formula 1 order.