F1 Unveils Lewis Hamilton Las Vegas GP Package with Four-Figure Price Tag

Formula 1 has rolled out a new Lewis Hamilton-themed ticket package for the upcoming Las Vegas Grand Prix in November, featuring a three-day pass, exclusive merchandise, and a chance to win a VIP Paddock Club upgrade. Starting at over $1,100, the package aims to attract fans to the Harmon Straight and the final turn, a prime viewing spot for the Saturday night race.

Why it matters:

This new themed package highlights F1's continued efforts to enhance the fan experience and diversify revenue streams for the Las Vegas Grand Prix, a race that has faced its share of initial challenges. By associating a specific grandstand with one of the sport's biggest stars, F1 aims to create a more personalized and premium offering, potentially drawing in a dedicated fanbase willing to pay a higher price point.

The details:

• The Lewis Hamilton Las Vegas Grand Prix package offers a three-day ticket, running from Thursday to Saturday, for the November race.
• Fans get assigned seats in the Lewis Hamilton Grandstand, located in the West Harmon Zone, providing views of the Harmon Straight and the braking zone before the final turn and finish line.
• The package includes access to all on-track sessions, including the F1 Academy season finale, as well as interactive fan activations within the West Harmon Zone.
• Exclusive +44 merchandise is also part of the offering.
• Purchasers are automatically entered into a raffle for a VIP upgrade: two three-day Paddock Club Rooftop tickets.
• The three-day package starts at $1115.23.
• One-day tickets are also available: starting at $185 for Thursday, $285 for Friday, and $760 for Saturday.

The big picture:

The Las Vegas Grand Prix, initially met with mixed reactions, secured a two-year contract extension in June 2025, ensuring F1's presence in the city until at least 2027. This extension, as explained by Emily Prazer, president and CEO of the Las Vegas Grand Prix, indicates a commitment to long-term engagement despite early challenges. The introduction of specialized packages like the Lewis Hamilton Grandstand is part of a broader strategy to refine the event and solidify its appeal.

What's next:

The 2025 Las Vegas Grand Prix is scheduled for November 21-23, with the main race on Saturday evening. The success of premium, themed ticket packages such as this will likely influence future fan experience strategies for F1 events, especially in new or developing markets. F1 and Las Vegas organizers will continue to evolve their offerings to ensure the event's longevity and profitability.