F1 and Disney Team Up for 2025 Las Vegas GP with Bellagio Fountains Show

Formula 1 is set to launch its high-profile partnership with Disney at the 2025 Las Vegas Grand Prix, featuring a unique spectacle at the iconic Fountains of Bellagio. This collaboration aims to blend the thrill of F1 with Disney's renowned storytelling and entertainment, kicking off a series of events and merchandise releases designed to engage fans of all ages.

Why it matters:

This partnership signifies a major strategic move for Formula 1, aiming to broaden its appeal beyond traditional motorsport enthusiasts. By leveraging Disney's global reach and beloved characters, F1 seeks to attract a new, younger demographic and establish itself more firmly within the pop culture landscape. It also underscores Las Vegas's importance as a premier entertainment destination for the sport.

The Details:

• Launch Event: The partnership will officially launch during the 2025 Las Vegas Grand Prix weekend (November 20-22).
• Bellagio Fountains Show: A one-of-a-kind performance by Disney Live Entertainment, featuring Mickey Mouse, will take place in front of the Fountains of Bellagio.
• National Anthem: The Disneyland Band is scheduled to perform the national anthem at the event.
• Pit Lane Walk: Mickey & Friends will participate in a special pit lane walk, bringing beloved characters directly into the heart of F1 action.
• Community Engagement: Mickey Mouse and Minnie Mouse will attend a community day focused on inspiring young children in Las Vegas.
• Merchandise Collection: The "Disney x Formula 1" merchandise collection, described as an "elevated capsule collection," will be available for purchase starting November 8 at the F1 Las Vegas Hub within the Venetian Resort, with select items also sold on DisneyStore.com in North America.

The Big Picture:

This collaboration builds on a shared vision for storytelling and innovation. Tasia Filippatos, president of Disney Consumer Products, highlighted how the Disney brand's values of storytelling, creativity, and connection resonate with F1 fans. Emily Prazer, Chief Commercial Officer of Formula 1 and President/CEO of Las Vegas Grand Prix, Inc., emphasized the goal of uniting sports, pop culture, and entertainment to create unforgettable experiences. The "Fuel the Magic" program aims to bring these two iconic brands together for a race weekend filled with creativity and magic, with a global "Disney’s Mickey & Friends and Formula 1" launch planned for 2026.

What's next:

The 2025 Las Vegas Grand Prix will serve as the prelude to a larger, global collaboration between Disney and Formula 1. If successful, this partnership could set a precedent for how major sports leagues integrate with entertainment giants, potentially reshaping fan engagement strategies and creating new revenue streams. The focus on both spectacle and community outreach suggests a comprehensive approach to making F1 more accessible and appealing to a broader audience worldwide.