Wheatley: Audi's F1 Ambitions Require Disruption, Not 'Normal Game'

Sauber team principal Jonathan Wheatley asserts that the incoming Audi F1 outfit must 'disrupt' the established order to achieve its ambitious goals of competing for race wins and championships by the end of the decade. Wheatley, formerly Red Bull's Sporting Director, believes the 2026 regulatory changes offer a "once-in-a-generation reset" that Audi can capitalize on with its focus on advanced engine and hybrid technology. Despite the team's recent struggles, Wheatley emphasizes continuous improvement and a fresh approach, rather than simply mimicking top teams.

Why it matters:

Audi's entry into Formula 1 with Sauber marks a significant investment from a major automotive manufacturer, aiming to challenge the sport's established hierarchy. Jonathan Wheatley's emphasis on a 'disruptive' strategy highlights the belief that a new approach, rather than merely incremental improvements, is necessary to compete for championships against seasoned giants like Red Bull, Ferrari, and Mercedes. This ambitious mindset, combined with significant regulatory changes in 2026, could shake up the competitive landscape.

The Details:

• Sauber, soon to be rebranded as the Audi works team, is targeting race wins and championships by the end of the decade, a lofty goal for a team that finished 17th and 20th in a recent Singapore race.
• Jonathan Wheatley, formerly Red Bull's Sporting Director, and ex-Ferrari boss Mattia Binotto are leading the team, bringing significant experience and expertise.
• The 2026 regulations are seen as a critical opportunity, introducing radical changes to both engines and chassis. Wheatley believes these changes could "break up the order."
• Audi's technological pillars: The new regulations align with Audi's focus on highly efficient engines, fully sustainable fuels, and advanced hybrid technology.
• Wheatley is focusing on continuous improvement and strategic adaptation within the current team structure, rather than immediate drastic changes, to maintain delicate team balance.

Between the lines:

Wheatley's philosophy is rooted in his experience with Red Bull, a team that rose to prominence by challenging the status quo. His cautious integration into Sauber, observing before implementing major changes, reflects a nuanced understanding of team dynamics. The goal isn't just to be better, but to be different and smarter.

What's next:

• The team is intensely focused on the upcoming 2026 regulations, which will see the debut of the Audi Formula 1 car, combining a new chassis and powertrain.
• Wheatley is pushing for sustained improvement and consistent decision-making under pressure, fostering a fighting spirit as Sauber transitions into the Audi era.
• Success for Audi will hinge on their ability to innovate and leverage the 2026 regulatory reset to create a genuinely disruptive package that can challenge F1's current front-runners, moving them from "garage 10" to "garage one" on the grid.